About Us

OneDayOnly holds the esteemed title of being South Africa's original daily deals website. Our deals offer excellent discounts, limited supply and are on sale for one day only (hence our uber-creative name). We partner with top brands and key suppliers to be able to offer their products to over a million potential customers through our daily mailer, the website itself and social media marketing.

Provided the quality and price are right, we'll sell anything - and that's precisely what makes us so appealing to both buyer and seller. Couple this with the urgency of the deal, and it creates a winning formula for a high number of sales in a very short space of time.

About The Role

Reporting into the Head of Digital, OneDayOnly is seeking an experienced, data-driven, and customer-centric Email and CRM Specialist who will be responsible for the execution and administration of all our CRM activities.

This role will focus on leveraging customer, campaign, channel, and trading insights to develop a centralised strategy for engaging, converting, and retaining customers through targeted communications to increase revenue, customer frequency, and retention. Ensure that data integrity and POPIA compliance are met throughout all activations.

Key Responsibilities Include:

  • Manage and optimise the CRM programme by developing and implementing automated journey templates that will meet customer frequency, retention, and revenue growth targets, mainly through email and push notifications.
  • Management of customer segmentation, re-engagement and personalisation process – ensuring we are tailoring our activity to customer behaviours and buying stages.
  • Manage the coordination and execution of all email marketing initiatives, including audience segmentation and campaign creation and monitoring.
  • Managing the push notification and onsite overlay strategy - from planning to implementation, testing and reporting.
  • Measuring the impact of the implementations that you are making alongside the Digital and Analytics team to ensure that you are creating a positive impact on our customers' experience as well as key business metrics
  • Establishing excellent cross-functional relationships and confidently engaging and influencing stakeholders to ensure that the identified customer outcomes are implemented in a way that delivers against our CRM & Customer Experience vision across the Marketing and Product departments.

Requirements:

  • Bachelor's degree in Marketing, Business, Economics or related field; or equivalent related professional experience
  • 2-3 Years of proven experience in a CRM role utilising either Sailthru, Salesforce or similar (preferably in the e-commerce and/or online marketing space).
  • Experience in customer journeys, utilising data and customer behaviour to design automated journeys.
  • Experience working with a technology platform and technology teams.
  • Strong analytical skills and exposure to multivariate testing techniques
  • Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
  • Proficient in the use of Microsoft/Google Office and Google Analytics. Experience with Jira, Asana, Tableau, and Salesforce is a plus.
  • Have cross-functional experience working with developers, content creators, and copywriters, among others.
  • Capability to recognise priorities and simultaneously work on many projects, sometimes under tight deadlines
  • Collaborative and receptive mindset.

Benefits

  • Here’s the fun part - staff discounts on our already crazy affordable products!
  • We offer you the chance to be part of a great Retirement Fund that will provide you with all your necessary risk benefits.